The colour scheme, which is black and red is continued on the contents page as well as double page spread, however is not used on the front cover of the magazine. This could represent that the contents page and double page spread are aimed at the same audience as KERRANG!, however, the pink and blue design on the front cover seem much more childish and unprofessional. The same font is also used throughout to try and maintain a consistent and structured appearance. The artists that are featured on the front cover image are also mentioned in the contents page and shown in the double page spread, which would appeal to the target audience as it is a continuation of the topic. The clothing is conventional to the rock genre due to the dark colours, and this is supported by each image wearing very similar things. In addition to this, another thing that will be continued is the style of writing which is used, this is because it will be the best language to use in order to attract the specific target audience.